Take a minute and look around. How many things do you see that could be made digital instead of printed? Lots. So many printing companies have struggled and lost to the communications age. Information moves faster than a printing press.
Still, treasured prints, important documents, good books and direct mail take the top spots in printing. Personalized (variable data) campaigns are amazing not only in digital delivery, but in printed sales materials, outreach documents and fundraising. RIT’s “Print in the Mix” has awesome data about the effectiveness of print media.
But what about the environment and killing trees? Listen to Joni Mitchell. Trees are better than parking lots, and paper is one the most sustainable crops.